Jonas Benner

Behind every boardroom breakthrough is someone who took the first step. This session is for the courageous individuals bringing Bitcoin into traditional industries—often as the lone voice in the room. We’ll hear stories of professionals who made the leap, navigated internal resistance, and became trusted in-house resources. Whether you're just starting your Bitcoin journey or already driving change inside your company, this session will give you the knowledge—and confidence—to lead from within.

This talk makes a compelling case for Bitcoin as the ultimate store of value in a digital world, engineered with ideal properties for global adoption. Learn about Bitcoin’s total addressable market, how early we still are in the adoption phase and how Bitcoin can enhance traditional investment portfolios. Understand why Bitcoin offers a strategic opportunity for investors seeking to preserve wealth and optimize returns.