Matt Cole

CEO

Matt Cole is CEO of Strive, where he is leading the company’s transformation into a premier Bitcoin Treasury Corporation focused on maximizing Bitcoin per share and treating Bitcoin as the hurdle rate for capital deployment. A former $70 billion fixed income portfolio manager, Matt brings deep institutional expertise in structured securities and derivatives to pioneer novel, accretive Bitcoin strategies. He previously led Strive’s shareholder-first campaign challenging ESG mandates and now applies that same rigor to corporate Bitcoin adoption.

Entrepreneur

Speaker’s stage appearances

Panel discussion

Bitcoin Merges with Traditional Finance

The walls between Bitcoin and traditional finance are coming down. From custody solutions and spot ETFs to Bitcoin Treasury Playbooks, Bitcoin-backed lending and integration into banking infrastructure, legacy institutions are entering the Bitcoin era. This session explores the latest developments at the intersection of Bitcoin and TradFi, what’s driving adoption, and how Bitcoin is reshaping financial services from the inside out—on its own terms.

Main stage

Thu, 10:30

Go to the complete program

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